Case Study
Hydralyte
As the #1 oral rehydration solution in Australia, Hydralyte trusts M & Co to keep it front and centre in health and lifestyle conversations. From newsjacking flu season to surf-side content with star ambassadors like Elyse Knowles and Sally Fitzgibbons, we make sure Hydralyte stays relevant year-round. Our smart PR strategy delivers top-tier coverage, cultural cut-through, and high-impact partnerships – cementing Hydralyte as the hydration leader
Our purpose and impact
- Consistently leads share of voice in the hydration and wellness PR category
- Secured high-impact editorial placements across lifestyle, wellness, news and digital media
- Built and maintained cultural relevance through ongoing alignment with seasonal and trending health moments
- Delivered strong ambassador performance, generating social engagement and brand affinity
The Results
Let’s Work Together!
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